Pricing

Pricing that scales with your ad spend.

Pick your monthly ad spend tier. The price you see is the price you pay — no per-seat fees, no surprise overages.

Monthly ad spend

$25K – $50K

$25,000 – $50,000 in monthly ad spend

Prices in USD. Switch tiers any time as you scale.

Starter

Get the unfair advantage.

$583
/mo · billed annually

For teams testing Vela on a single ad account. Always-on monitoring, plain-language rules, and a full audit trail.

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  • 1 ad account · Meta, TikTok, or Google
  • Always-on monitoring & alerts
  • Plain-language rules library
  • Decision Quality Score
  • Email support
Most popular

Growth

Scale winners. Kill losers.

$999
/mo · billed annually

For performance teams running multiple accounts who want Vela to act 24/7 — with guardrails and team workflows.

Join the waitlist
  • Up to 5 ad accounts
  • Auto-execution with 7d/3d guardrails
  • Team approvals & overrides
  • Slack & email notifications
  • Dashboards pinned to your goal
  • Priority support

Scale

The full intelligence layer.

$1,666
/mo · billed annually

For agencies and brands operating dozens of accounts in parallel. Multi-client workspaces and SSO included.

Join the waitlist
  • Unlimited ad accounts
  • Multi-client workspaces
  • SSO / SAML & SCIM
  • Custom rules & DQS thresholds
  • Audit logs & data export
  • Dedicated success manager

Every plan includes

The Vela engine, end to end.

Always-on monitoring

Vela watches every ad set 24/7 and stages decisions before you log in.

Plain-language rules

Compose rules in English — no scripts, no Zapier, no surprises.

Full audit trail

Every decision is tied to a rule, an outcome, and a Decision Quality Score.

Goal-pinned dashboards

Spend, revenue, ROAS — pinned to your goal and updated by the minute.

Native integrations

Meta, TikTok, Google. Connect in minutes with read + write permissions.

Enterprise-grade security

SOC 2 Type II, GDPR, full encryption in transit and at rest.

Compare plans

Every feature, side by side.

All plans scale with your ad spend tier. Pick what fits your team today — switch as you grow.

Features
Starter
Growth
Most popular
Scale
Ad accounts
1
Up to 5
Unlimited
Workspaces
1
1
Multi-client
Team seats
2
10
Unlimited
Channels: Meta, TikTok, Google

FAQ

Questions, answered.

How does ad-spend-based pricing work?+

Pick the tier that matches your monthly ad spend across all connected accounts. Your price stays flat within that tier — we never charge a percentage of spend.

What happens if I cross into the next tier?+

We'll let you know on your dashboard. You can move up at any time, and we'll prorate the difference for the rest of your billing cycle.

Can I switch between Starter, Growth, and Scale?+

Yes — upgrade, downgrade, or pause from your account settings. Annual plans can be reshaped at renewal.

Is there a free trial?+

Every plan starts with 14 days of Pro features, free. Connect your accounts and watch Vela queue its first decisions inside an hour. No credit card required.

Do you offer discounts for agencies?+

Scale is built for agencies and includes multi-client workspaces. Talk to sales for volume pricing across many client accounts.

What channels does Vela support?+

Meta (Facebook + Instagram), TikTok, and Google Ads today. YouTube, LinkedIn, and Reddit are on the roadmap.

Find your fit

Not sure which
tier you fit in?

Tell us your monthly ad spend and goals. We'll map you to the right plan in minutes.